My primary goal for this project was to update the organization's web presence making it more easily maintained and functional for today's needs. I enjoyed finding ways to add extra details that the team hadn't considered, such as using a trustee's space photography for Utah-specific visual interest on many of the pages.
I completed the website redesign, migrating the site from WordPress to Squarespace to create a more user-friendly experience. The refresh led to a significant increase in website traffic post-launch. To ensure the team could manage updates with ease, I created a clear, step-by-step website editor’s guide for non-technical staff. Alongside the digital revamp, I also designed a cohesive suite of branding materials to strengthen the brand’s identity and coordinate with the fresh, new web presence.
