I consulted with the founders of a new drink brand to shape their launch strategy and creative direction, helping bring their vision to life. I loved leaning into the fun, quirky style of this project.
I developed key illustrations and ai-generated product photography to establish a strong brand identity, and redesigned their website for a better user experience and a more compelling brand voice. These updates played a key role in securing seed funding, investor and retailer meetings, and successful product placements with both national and international retailers.
