This project included updating a bestselling diaper bag style to modernize the bag and add new features while maintaining cots, designing an all-new backpack style bag, and refreshing prints across the remainder of a diaper bag line. Each bag silhouette was fashioned with 5 new colorways or prints designed by me.

I enjoy the challenge of finding efficiencies while designing, of thinking of simple, elegant solutions to provide new features without adding a lot of cost.
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