I had the opportunity to work on this product twice—first during its initial design and development, and later for a refresh. The original version was a sized, wrap-style stretch carrier designed for easy use without traditional wrapping. After several years of the product being a 4+ star rated top-selling item, we did a major redesign to incorporate user and retailer feedback. For the refresh, I redesigned the construction to create a one-size-fits-most solution, eliminating consumer and production challenges related to sizing.
I led the design and prototyping, directed photography and videography, and developed instructional content, including writing the manual and art directing the video instructions.
